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Heritage · Pleasure

Anna zhong 2018-10-01 11:45

 It is a terrific combination of Shanghai’s nostalgic past and its avant-garde present. It is a creative clash of Eastern and Western cultures. It is a passionate tour in the vortex of space and time. This is W Shanghai – The Bund. 

Designed by the acclaimed G.A Design, the hotel showcases an exciting combination of historic and modern influences and the most representative Shanghai motifs. With a theme of “flowing colours”, the firm aimed to recreate the unique clash of Shanghai spirit and Western culture. Along with the varied dimensions of time, W Shanghai – The Bund presents a flowing trip for the guests. 

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Eastern and Western, Contemporary and Vintage

W Shanghai – The Bund draws upon colonial glamour and futuristic motifs, with nearly all guestrooms featuring views of the Huangpu River due to the uniquely curved frame of the building’s edifice. And thanks to that, nearly all rooms have spectacular views of the city. 

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Upon arrival, guests will be greeted by neon light installations throughout the hotel lobby. For centuries, Shanghai-locals have honored the Lilong tradition, in which wet laundry is hung on lines to dry at varying heights down narrow laneways. This installation was designed as a modern reinterpretation of this classic scene. Along with industrial designs and vintage film elements, guests experience mind-blowing visuals. 

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The welcome desk is another brilliant practice of combining East and West: a kaleidoscopic fixture mirrors the constant flow of guests through the area, and in this way, mimics a universal welcome to guests from all over the world. The other spotlight is the “Melting Qipao” pattern. As a typical icon of Chinese element, the qipao stands for Shanghai the city in the early 20th century. The pattern is applied through the walls of the hotel, representing Shanghai as a melting pot of cultures. 


Unique Design, Maestro Taste

W Shanghai – The Bund features 374 stylish guestrooms and suites, each appointed with the signature W bed adorned with a cheeky pillow in the shape of Shanghai’s famous Xiaolongbao dumpling and chopsticks, the later of which are specially placed in the W shape. The Cloud on the Bund Suite includes a LED wall and a hanging bed. The duplex Extreme Wow Suite facilitates a hanging neon installation in the shape of lips blowing out dragon smoke. And in all the suites, the marvelous Huangpu River and Pudong skyline are right before your eyes. 

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The New York- style bistro The Kitchen Table is highlighted by three massive graffiti walls, which snapshot 100 years of Hongkou – the 1933 Modern Art Gallery, the Kung-fu posters on the cinema façades, the long array of street lamps, the music from an ancient building on Daming Road, and the vintage boats on the Suzhou Creek. Huge amounts of details construct a native look at the life of local residents and Hongkou district, where the hotel is located. 


These days, bamboo is still often seen in the scaffolding of the ever-evolving Shanghai skyline. At The Kitchen Table, designers remember the city’s humble past while looking to its industrial future, with electroplate brass lighting fixtures shaped like bamboo. The Yen restaurant, however, enriches its environment with digital fish tanks and dragon patterns, also labeled in W prints. The playfully elegant WOOBAR® transforms from a daytime lounge into a vibrant evening cocktail bar. Inside the decorations all borrow from daily garments in Shanghai’s longtangs, like bicycle handrails, wheels, birdcages, traditional buckets etc. And finally, Wet Bar offers incredible sweeping views of the electric Shanghai skyline. 

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Great Room, the banquet hall of W Shanghai, is the realistic representation under futuristic design elements, which is also inspired by an opulent expression of the Golden Age, and features colourful flower patterns. The entrance to the Great Room features a series of oversized mirror collages with a Qipao motif, overlaid by a delicate Art Deco-inspired screen, reflecting the tension and contrasts between old and new Shanghai, from the decadent 1930s to the modern century. 

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