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Crafting Fashion Dreams

钟彤悦 Anna Zhong 2018-08-28 16:56

Recently,2018F/W shanghai Haute Couture Week was unveiled in the historic Bund 22 House. Different from previous  editions, this year’s Shanghai Haute Couture adopts a total transformation after three years of development. This time it debuts the brand “Shanghai Haute Couture Showcase” and features a unique way for clients to order what they’re seeing. Internet broadcasting will also be conducted to facilitate online shopping channels.

The organizer, Shanghai International Fashion Federation, is set to join with Alibaba and initiate the ifashion channel, with the goal of eventually integrating with retail platform New Couture. In addition, the online broadcasts, along with the UV traf c data support and interactive live shows, are dedicated to transforming Bund 22 into a top-notch, flagship couture centre in Shanghai.


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