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Private Cellar Precious World

Anna Zhong 2018-04-11 09:30

Private cellars are low-key, luxurious, and mysterious. There hide the rare wines from all over the world, and the prestige that the owner prides with. The reason why socialites favour private cellars is because the pursuit of environmental perfection has reached the highest-level human beings could ever imagine.

Wine cellars usually adopt temperature and humidity control systems from Italy or France. Lighting system is also customized to avoid ultra-violet rays and harmful lighting. Roof lighting is applied to facilitate wine appreciation. All sorts of high-end equipment are adopted to preserve the value of the “liquid asset”.

Wine cellars are often equipped with wine cabinets and private wine chambers: all the wine cabinets are made of high quality wood in dark colour to match with wine colour, aroma and temperament; wine chambers are usually small rooms or corridor-style chambers. Visitors are given the choice to select the wine they are in favour of in the snack bar; in the dining room professionals offer their special


Craftsmanship Creates Glorious History

A building that records history always has something for people to appreciate. In the century-old mansion on the Bund, there hides a highly ceremonial private wine cellar, which has already become the paradise for wine lovers. The cellar well keeps the original elements of Swire Co., and now is transformed into an elegant private underground wine world. It’s a place for the distinguished guests to congregate, as well as a perfect arena for wine appreciation parties.


The then-coffer of Swire Co. is clouded with a sense of mystery. The vintage style lift takes you back to the old Shanghai of the golden days. As the lift descends, you mind is taken back to history.

The cellar is styled in the vintage design of Victorian chateaus, which is featured throughout the 200 space. Different sections are arranged for different purposes – party and social, wine appreciation and dining, private wine collection, etc. This is a mysterious world secluded from the madding crowd, a place to experience the taste of fine wines, and the preciousness of life.


Those Good Old Days

The Art Deco candle lamp from Italy, the half-century old antique refectory table, the crystal decorated candelabrum and many other refined ornaments all contribute to the creation of mysteriousness and elegance. Dining here is like time traveling through the 18th century.

Wine collecting is a lifestyle that transcends the mundane of everyday life. It is itself an enjoyment. Wine is for tasting and appreciation, yet most wines are not potentially competitive for collecting. Only 0.1% of all the wines are apt to be stored for over 10 years to become rare antiques. They are usually red wines, white wines, sweet white wines and Port wines, which are potential candidates for appreciation under strict temperature and humidity control.


The Bund Cellar is well-conditioned in terms of temperature, light control and ventilation, and thus has become a perfect place for the wines to reside, as well as a favoured destination for distinguished guests to practise personalised lifestyle.


Very Important Stuff for Very Important Person

Here, collecting top-rated wines is not only a symbol of taste, but also a business that brings endless fortune. Private service is available in the 88 customized wine caves, which wins favour from a list of celebrities, from both home and abroad.

The name of the wine cellar, “VINES”, is a Latin word picked up from the Bible. It indicates the origin of wine, as well as the vitality of life. It is also a ceremonial word, which only rings the bell to the individuals that genuinely respects the ceremonial value of wine.

The architecture not only records the history it endured, but also passes on the stories that happened here. It awaits living artists to appreciate and admire, to turn the future to a part of the history.

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